About

I’m so glad we’re meeting now, even if for the first time. I’m Sonya Lee – a product consultant and business coach that works with visionary business leaders to help scale companies, develop products and create an unforgettable legacy. However, this type of transformation begins from deep within our hearts.

Having worked with top corporations from Disney to Cisco, Warner Bros. and many more, I’ve also discovered that there are patterns to success, personally and professionally.

I want to share with you my story, because I truly want to show you that extraordinary success IS possible with the right spark of intuition, innovation and guidance.

At a young age, I realized that my life was different from others. I was born with the gift of seeing energy, also known as clairvoyance. Throughout my career, I’ve learned to accept spirituality as an extension of myself and apply it to situations when needed. However, I kept a very tight lid on my gifts, separating my personal life with my professional career.

But let’s back up a bit. I was born in Toronto, grew up in Hong Kong and the United States. In my formative years, I was sent to live in a monastery that left me emotionally scarred and devoid of knowing my true self. Living in an isolated environment cut off from mainstream society stunted my growth, but in retrospect, gave me a really great reason to push the boundaries of my personal evolution and improve the ultimate human experience.

I guess you could say that my curiosity led me to learn about human relationships, psychology and what made people tick. My expertise in branding, user-experience and product development led me to help transform my sob story into a purpose-driven power story. That was the first step into the type of work I do today – consulting and coaching.

Over the years, I’ve had the joy of working with companies such as Warner Bros., Disney, Visalus as well as launching my own organizations Santé D’Or Foundation, mowie media, Innovate Pasadena, Techsparks, Dude I Need A Truck and Muves.

Investing my time into my businesses made me a stronger and experienced entrepreneur, but not without its challenges.

Without going into great detail, I painstakingly learned how reverse-engineer myself out of depression and confront my Complex-PTSD alone. My childhood creeped up, you know?

Though painful, I worked hard to uncover my most authentic self while peeling away at the negativity, shame, guilt, fear and anxiety that was programmed since my upbringing. And while doing so, I accidentally created a framework to put life into perspective and create a roadmap to success. This framework helps design products that people love and create alignment in life. I’m a total nerd at heart.

In that process, I realized that business empathy (a two-way street) is what keeps most success entrepreneurs and products thriving. It was never just about the profits and margins, but about taking the time to honor our authentic self and dive deep into what matters the most. Honoring our differences and our boundaries, so we can truly be ourselves, is a pattern that became apparent across all small-medium-large businesses.

That was the birth of UX Your Life™, a framework for personal development and the UserX™, a framework designed exclusively for business growth. In my work as a intuitive business coach, I am able to use both systems (as well as energy work) interchangeably to help my clients get the results they deserve.

I always ask myself, what would life be like had I not chosen myself? What kind of person would I be?

But here’s the thing, going deep into our mindset and psyche is painful and scary. Understanding customer & user experience takes time. But I’ve been blessed to work with entrepreneurs and powerful leaders who trust me to help create rich and powerful results. Product, clarity, transformation, purpose and authenticity are deeply intertwined.  The ultimate and greatest story & business is dependent upon YOU.

Transformative success is dependent upon the way you see yourself, your environment, your life and your business. Your success is tied to YOU both inside and out.

Everyone has a unique gift. Everyone plays a role in life, whether you’re in the public spotlight or behind the scenes. Everything happens for a reason (even if you’re reading this!). And finally, your most powerful story is the key to success and performance, as well as consistency and resilience.

My friends often tell me that I’m goofy, funny (bad jokes ahoy!) and am genuinely sincere (100’s of 5 star reviews). My work is to inspire global change with the business leaders of today and tomorrow.

And here’s the point: I wholeheartedly believe that generosity breeds abundance. When you are able to tap into your gifts and share them in your stories & voice, people begin to recognize you and your business as the authority or expert.

It is for these reasons I do what I do. I want to empower people like you to step into your most authentic self, transform and help you inspire & affect the world. I want you (and me) to live a fulfilling life, filled with passion and excitement and let your business fire on all cylinders so that you can do what you love the most, even if it’s work.

Perhaps you’ve heard this before, but as you think about what you want to do with your life & business, ask yourself these two questions:

If not me or my business, who?
If not now, when?