METHODOLOGY
UserX
UserX is a four-week process, with the first week taking place on-site, that focuses on the challenges your product, team, and business face, prioritizes them, and creates launch or scaling strategies, development, communications, and tools to address them. It’s a flexible process, customized to your situation, that gives you a cohesive strategy primed to create durable value and returns.
On Purpose
On Purpose is a collaborative executive workshop series that identifies, articulates and aligns your product, leadership group and business objectives around the purpose of the company. Our work will deliver a corporate product strategy statement that is holistic and speaks to your team and your customers with empathy. We identify the shifts your business or product should consider making in order to live, launch and serve the purpose more authentically.
Product Strategy
Our strategy methodology maps your product strategy to a newly articulated purpose-led branding & development that transforms how your company connects to people. We focus each deliverable on why your product matters and why it’s different to ensure a meaningful, lasting bond between your product, employees, and customers.
Brand & Culture
The best way to differentiate your business as a workplace that matters is by investing in a meaningful employer culture strategy. Leading with purpose sets the stage for an employee value proposition that resonates with existing employees and potential recruits. Our approach is about injecting emotion, meaning, and humanity into your brand so that it’s easier for all people to understand why your business matters and what working for your company will feel like.
Creative Services
We are here to support your Visual Identity, Logo Design, Brand Book, User/Customer Experiences, User Interfaces, Marketing Content, Software, App & Website Design, Interactive.
